Understanding a PR Campaign

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 125th Blog titled ‘Understanding a PR Campaign’. 

Friends’ a PR campaign is the most powerful way to communicate and connect with our target audience.  PR campaign is a chain of well-thought and planned strategic communication and events that have specific objective(s) to be achieved in a given time frame. Goal of every PR campaign is to create a desired media narrative and spread of information about the company to attract the right kind of audience with a desired outcome to put the brand in spotlight and initiate conversations around it, both offline and online. In short, every PR campaign should have three distinctive characteristics i.e. 1.Identifying a specific goal to be achieved, 2.Creating the message to achieve the predetermined goal and 3.Communicating the message to the target audience.

Types of PR Campaigns:

a.     Creating brand awareness

b.     Managing public’s perception

c.      Managing brand reputation

d.     New product launch

e.     Community reach out

f.       Employees reach out

g.     Investors reach out

h.     Crises management

i.        Building Online community

Before going for a PR campaign, we need to prepare a brief note containing information about the company, its products and services, target markets, past performance, present turnover, and current position in the market, men behind the show, key employees, brand influencer & ambassador, major competitors with keeping SMART Goals in mind. Friends’ SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time bound. SMART goals help us in defining what we want to achieve with our PR campaigns, and how we will measure our progress and success.

Friends’ RACE is an effective formula to follow when developing a strategic PR plan if we wish to have a strong, meaningful and mutually beneficial relationship with our target publics. RACE stands for Research, Action, Communication, and Evaluation. For evaluating the success of our PR campaign we can use different tools and methodologies e.g. media impressions, audience engagement, website traffic, media coverage analysis, sentiment analysis etc. One can effectively measure the success of PR campaign by carefully analyzing the above parameters.  

Friends’ to make a PR campaign successful, we need to have a 360 degree approach in our PR Strategy, that means our PR campaign need to be an integrated one with a focused message which is to be spread across multiple mediums of communication,  Offline and Online, in a given timeline and planned manner. Offline platforms are Print, Electronics, OOH, Events, and Online platforms are Website, Blogs, Social Media platforms, etc. using PESO model efficiently.

To conclude;

PR campaigns involves the creation and communication of strategically planned content that is designed keeping in view business goals and objectives that are to be achieved over a given period of time say a month, a year or years. The finest PR campaigns are the comprehensive one, having a clear outline of the goals and objectives that are to be achieved, target publics, key messages, PR tools and tactics, Budget, and metrics to serve as a roadmap for achieving a specific goal(s) and objective(s).  

 

Thank you for reading the blog.

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