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From Nation-Building to Brand-Building: The Evolution of Public Relations in India.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 221st blog post: “From Nation-Building to Brand-Building: The Evolution of Public Relations in India.” Friends, the history of Public Relations (PR) in India is a mirror reflection of the nation’s socio-economic journey. What began as a tool for government communication and post-war nation-building has matured into a sophisticated, multi-billion-dollar industry at the heart of corporate strategy. This evolution can be understood through three distinct phases: the era of state-centric communication, the post-liberalization corporate boom, and the current digital transformation. 1. The Era of State-Centric Narrative (1947–1990) In the immediate decades following independen...
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Correcting the Greenwash: Transparency and Accountability in PR

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 220th blog post: “Correcting the Greenwash: Transparency and Accountability in PR”. Friends, I was recently reading an article about the Sustainable Development Goals (SDGs) when a mention of greenwashing caught my attention and inspired me to explore the concept at length; the result is this blog. Friends, Greenwashing did not emerge in a vacuum; it evolved as a corporate reflex to the birth of modern environmentalism. In the late 1960s and 1970s, as the public became increasingly aware of air pollution, oil spills, and dwindling natural resources, "being green" shifted from an activist concern to a powerful consumer demand. Companies quickly realized that an ...
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The Human Element: Why AI Can’t Replace Judgment, Context And Trust in PR.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 219th blog post:   The Human Element: Why AI Can’t Replace Judgment, Context And Trust in PR.  Friends, in the realm of human interaction, Judgment, Context, and Trust form a troika that determines how we interpret information and make decisions. Judgment is the internal process, Context is the external environment, and Trust is the relational result. These three concepts are deeply linked: good judgment depends on having the right context, and consistent, fair judgment applied over time is the only way to build lasting trust. Defining the Troika: Judgment: The Cognitive Filter - Judgment is the internal process of evaluating information, evidence, and people to f...
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Humanize 2026: Cut Through AI Noise, Build Real Connections.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 218th blog post: “ Humanize 2026: Cut Through AI Noise, Build Real Connections ”. Connection is the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment. -Dr. Brené Brown Friends, in today's digital age, it's easy to get lost in the sea of automated messages and algorithm-driven content. But amidst the noise, there's a growing desire for human touch. People want to be heard, understood, and valued. As we step into 2026, I dedicate my 218 th Blog to prioritize building trust and fostering meaningful connections in 2026 which is a deep, authentic bond between people that goes beyond surface-...
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Understanding Digital Literacy & Its Role in Public Relations.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 217th blog post: “Understanding Digital Literacy & Its Role in Public Relations.”   Friends, Digital literacy is the ability to effectively and critically navigate, evaluate, and create information using digital technologies. It is not just a skill; it is a fundamental requirement for citizenship in the modern era. Let’s understand Digital Literacy using 5Ws and 1H framework. What is Digital Literacy? Digital literacy encompasses the skills and competencies required to use digital tools, access and evaluate online information, create digital content, and communicate safely and responsibly online. This can be broken down into seven core elements: Cognitive Literacy ...
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