Understanding a PR Campaign
Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 125 th Blog titled ‘Understanding a PR Campaign’. Friends’ a PR campaign is the most powerful way to communicate and connect with our target audience. PR campaign is a chain of well-thought and planned strategic communication and events that have specific objective(s) to be achieved in a given time frame. Goal of every PR campaign is to create a desired media narrative and spread of information about the company to attract the right kind of audience with a desired outcome to put the brand in spotlight and initiate conversations around it, both offline and online. In short, every PR campaign should have three distinctive characteristics i.e. 1.Identifying a specific goal to be achieved, 2.Creating the mess