Suresh Gaur on Public Relations

The public relations in the government is quite different from PR practice in business and non-profit organizations. Government is an organ created by the statute and formed by the public. Public is a large community, complex organism collections of a diverse group of people. They can and do have profound effect on each other. Both the groups affect and are affected by their mutual interest. The public for the government are wide and complex. It is composed of groups of doctors, lawyers, engineers, professionals, voters, political parties, opposition parties, weaker sections, labour, employees and other cross sections of society. Intimate and mutual knowledge of society’s various components is a major thrust of the government. Public vary, it is dual, complex, interlinked, so publicity and communications should be the activities of the government. There was a time when government public relations was only a courtesy and received no priority. But governments today are findi

“Public Relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with public interest, and plans and executes a program of action to earn public understanding and acceptance.” Public relations can and should make an important contribution in helping to form an organization’s ideas about what it is, what it should do and what its publics want and expect from it. Role of PR is as under; Communication Management : A fundamental technique used in public relations is to identify the target audience and to tailor messages to be relevant to each audience. The public relations role calls for developing communications objectives that are consistent with the organization’s overall objectives. As two-way communicators, public relations professionals interact directly with key publics, relaying the resulting information (with recommendations) to other members of the management team. Crisis M

In today’s business and non-business operations, PR has assumed a significant role. The public has now become aware and assertive and they seek to demand more communications from firms, departments of the state, and NGOs about their objective, operations, and motives. PR establishes and maintains mutually beneficial relationship between a firm and the public upon whom its success or failure squarely depends. Public Relations is the art and science of building relationships between an organization and its key audiences or the public. The concept of public relations is an emerging notion, especially in mass communication discipline. PR is basically a management function which tries to build an image of an organization and tries to develop a good and sustainable relationship between the organization and its target publics. PR should be based on truth, knowledge and information. Public Relations activities are a major part of the political process in many nations. Politicians se