Role of Public Relations in the age of Misinformation
Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m very happy to present 105th Blog “ Role of Public Relations in the age of Mis-information ”. Friends, in my opinion Misinformation or fake news is an organized lying whereas PR is a source of trusted content in a world of uncertainty. Both, the Media and the consumer seeking out trustworthy brands, trust PR practitioners to deliver truthful content, while the clients call on PR practitioners to protect their reputation in a risky world. The 21st century is a media-saturated, technology dependent and globally connected world. Today's digitized world has made it easier than ever for content creation and distribution. The evolving and complex digital landscape has exposed individuals to a vast array of unfiltered information available in multiple format