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Showing posts from December, 2021

How to handle PR of a Celebrity?

Friends, Thank you very much for taking out time from your very busy schedule to read my blogs at  www.sureshgaurprguru.blogspot.com  and now onwards at   www.medium.com/@sureshgaur56  also. Sharing knowledge of PR with you has become my passion now.  Today I’m happy to present my 85 th blog on the topic: “How to handle PR of a Celebrity”. Friends, who is a Celebrity?  Answer is - Celebrity is an individual selected by you, me, and the like minded public at large. Celebrity is about choice – The choice the public makes on certain individuals.  Celebrity is more than a media creation - it dominates our culture. The process that ordinary human life undergoes when it is placed under the intense glare of the media spotlight is called celebrification.  The equity of film stars, TV stars, film & stage singers, dance performers, painters, authors, top sport persons and socialites etc. is something that is traded socially. There are ‘responsibility celebrities' who have the power to in