Suresh Gaur on Public Relations

Understanding Role of a PR MANAGER in an Organization PR or Public Relations , as the name suggests, is all about managing an organization's reputation with the public in general and clients in particular. At the helm of managing a organization's public image, is the PR Manager, who oversees the efforts of his team in maintaining a favorable image of the company in the world of business. With her/his expertise, a PR Manager, can create a strong image of the organization which would get other organizations interested in entering into business relationship with it. Role of a PR Manager PR Manager plays an important role in communicating the organization's policy. In this effort she / he may use all forms of media and communications. She / He researches, pitches stories    to the media, writes press releases and makes sure that they reach the target audience. She / He is actively involved in preparing publicity brochures, handouts, promotional videos and mult

Understanding ‘Media Literacy’ and the Challenges Friends, Do we really trust the media,Today? Do we believe the news we read in the newspapers, watch on television news channels, listen to on radio or flick through on our mobile phones more specifically Whatsapp? Do we think the media is full of Fake News, controlled by big vested interests who are either spinning their version of the facts or suppressing the real story? Modern forms of communication have made it easier for propagandists and mischief-makers to invent fake news stories or to create biased and incomplete versions of the truth and to pass them off as the real thing. And that’s why media literacy has become immensely valuable at a time when misinformation and disinformation abound. We need media literacy to work out; 1.     Who is lying to us and who is not. 2.     To distinguish between fake news and real news. There was a time when the means of communicating information to a mass audience were limited

PUBLIC RELATIONS PROCESS Public Relations is a powerful tool and should not be underestimated. A carefully planned and well executed communication strategy can make a substantial difference to an organisation's success.   P R Process is a plan which pre-determines activity to achieve a desired result. It links research data to an activity in order to attain desired goals and objectives. In short, it’s the roadmap to get you where you want to be. P R Process comprises the following steps; A. Fact Finding B. Planning C. Communication D. Evaluation E. Research Lets’ understand the importance of each of the above steps in P R Process. A. FACT FINDING Fact finding exercise is an important element of communication plan of any organisation.  One doesn’t carry out a fact finding exercise by just issuing a press release or by advertisement. The PROS has to find out the strengths and weaknesses of the organisation by doing SWOT analysis of the organisation