The Nature, Scope, and Dimensions of Public Relations
Friends, Thank you very much for taking out time from your very busy schedule to read my blogs at www.sureshgaurprguru.blogspot.com and www.medium.com/@sureshgaur56 also. Sharing knowledge of PR with you has become my passion now. Today I’m happy to present my 87 th blog on the topic: “ The Nature, Scope, and Dimensions of Public Relations.” Friends, the nature of Public Relations indicates that it is essentially a task promoting rapport and goodwill between a person, firm or institution and the community at large through dissemination of information. It seeks to earn support, mobilize or solicit favour for an IDEA, a CAUSE or a PROBLEM. It uses a two-way communication in dealing with public opinion. How? First, it assesses the attitudes of the public towards the organisation. Next, it executes communication programmes to gain public understanding and acceptance of the management’s point of view. So nature of PR is to bring about harmonious and mutually advantageous adjus