Tech. P R: A Glimpse Into The Future Well Before It Arrives
The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. - David Brooks, Columnist - The New York Times Engineers can invent the most exciting, game-changing technology, but nobody will know about it without great marketing and communications professionals. There’s a huge demand for people who can bring their stories to life. - Rene Shimada Siegel, Founder & CEO “ Connext ” One of the greatest benefits in focusing on Tech. PR is that we get a glimpse into the future well before it arrives. But we also have the incredible opportunity to help position brilliant entrepreneurs and organizations by developing imaginative strategies and stories to place them in the present. - Valerie Christopherson, Founder & CEO “Global Results Communications” Advertising is necessary for competition…but good PR educates. - Steve Jobs, Apple Co-fou