Suresh Gaur on Public Relations

Friends, thank you very much for taking out time from your very busy schedule to read my blogs at www.sureshgaurprguru.blogspot.com and www.medium.com/sureshgaur56 . Sharing knowledge of PR with you has become my passion now. Today, I’m happy to present my 88 th blog on the topic “Why need of P R Research for a successful PR communication”. Friends, Research is the key to any successful public relations, communications and/ or marketing efforts, not only in the business world, but also in the non-profit and government sectors. Without research, those who administer public relations, public affairs, promotional, and related communications programs and activities for their organizations would be operating in the dark, without any guidance or clear sense of direction.  Public Relations Research, as the name implies, focuses on the entire public relations process and examines the communications relationships that exist among and between institutions and their key target audience gro