From Chaos to Clarity: How PR Navigates the VUCA, BANI, and TUNA Worlds.
Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 214th blog post: “ From Chaos to Clarity: How PR Navigates the VUCA, BANI, and TUNA Worlds ”. Inspired by a recent, insightful exchange with a PR stalwart on LinkedIn, I was prompted to develop my thoughts into a new blog post. This article provides a dedicated, expert analysis of these key acronyms, examining them exclusively through a PR lens. I invite you to read it and share your valuable professional insights and feedback in the comments section. Friends, VUCA, BANI, and TUNA are acronyms used to describe the complexity and uncertainty of the modern world, with each framework offering a different lens for analysis. VUCA stands for Volatile, Uncertain, Complex,...