The Concept of Social Listening
Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 90th blog “The Concept of Social Listening ”. Friends, while doing online courses on Digital Marketing & Social Media from HubSpot Academy I came across the term or say concept of “Social Listening” which appeared very interesting to me therefore, I decided to share the concept of social listening with you all, hence this blog. Let’s understand the concept of Social Listening……… Social Listening, which is also referred to as social media listening, is the process of identifying and assessing what is being said about an individual, group, product, brand, or an organisation and or company / corporate on world wide web (www) i.e. the internet. Friends, Social Listening also refers to analyzing the conversations and tr