How to Be Your Own PR Manager ?

How to Be Your Own PR Manager ?

Time and money are two resources that are often in scant supply in small businesses, and when we don’t have the money to pay someone else to do the work for us, we have to put in the time to learn the tricks of the trade in as short amount of time as possible to help us achieve the results we want to see.

P R is a crucial component to any small business marketing plan, and if you’re not engaging in P R activities, you are missing out on awareness opportunities that will help propel your business forward. Working in a startup environment, each team member has to wear several hats, and one of those hats is PR manager. I do like to pass on some of the insights on PR so they will help you on your road to becoming your own successful PR manager:

1. Make P R a priority:

Make PR a priority and plan for it. Do a little bit everyday even if it’s just as small as making one social post and responding to another’s. The hardest part of many activities is simply getting into the habit of doing them, once you make in-house PR a priority and develop a habit, then executing on your goals will become much easier, and it won’t feel like you’re always trying to climb a huge mountain.

2. Never underestimate the value of any contact:

When we think of a P R manager we think vibrant, extroverted personality who seizes every connection. You never know where your connections will lead you, so when you meet people who provide you with their contact information, don’t take that for granted. Some of the biggest PR successes can be achieved through connections made in passing, and proved to be highly valuable to your goals and mission.

3. Sometimes all you have to do is ask: 

Don’t be afraid to ask, because the worst that can happen is that the answer is “NO,” or you just won’t get a response. So if you’re looking for some kind of high profile name to be associated with your product or service, or you want a specific media personality to cover your story, sometimes all you have to do is 'Ask' because whatever you’re offering could be a PR opportunity for the person you’re asking as well.

4. Use the PR tools the pros use:

When you use the tools the pros use, you are doing a couple of things. First, you are providing yourself major credibility. Secondly, when you use these tools you are giving yourself immediate reach in front of all of the right eyes.

5. Never stop learning about best
practices: 

Protocols change. It’s important that you at least try to understand what will get people to respond to your PR requests. I recommend that you select a few PR blogs from the perspective of media professionals and reporters. There are some really amusing stories out on the Internet about what works and what doesn’t work in gaining media coverage.

~ Heather Wied

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