Posts

Understanding Sports PR

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 122nd Blog titled ‘Understanding Sports PR’.  Friends sports and sports events have recently been increasingly popular. It is proven not only by the growing number of visitors of sports events but also many are attracted by sport indirectly through TV broad-cast. The sports event management has also been developing fast, the demand for it has been growing, mega shows and events are being organized globally.  In the area of sport for example the Olympic Games, Commonwealth Games, Asian Games, World - and Continental championships of different branches of sport, FIFA, T-20 Cricket World Cup, Wimbledon, Formula One, etc. have so many viewers which result in considerable revenue from the sale of tickets,...

Understanding the PESO Model

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Friends’ Everything I do or say is PR. Friends’ I’m delighted to share  121 st Blog  titled  ‘ Understanding the PESO Model’. Friends’ aim of this blog is to make you understand different aspects of Gini Dietrich’s “PESO Model”. After reading the article you can gain knowledge about the uniqueness of this Model and how it can be beneficial in making your communication more effective. But before discussing the PESO Model, it’s imperative to discuss PR and IMC in brief.   Understanding PR….. Friends there are many definitions of PR that it is hard to say which one is more relevant than the other. Sharing few key definitions of PR with you….. ΓΌ   PR is a fundamental attitude of mind, philosophy of management which deliberately places the bro...

P R in Digital Age

Friends’ my 120 th blog titled "P R in Digital Age" is the outcome of ‘Communication Today’s 93 rd webinar which was held on of 9 th September 2023.   At the outset I would like to congratulate Prof. Dr. Sanjeev Bhanawat, Prof. Dr. Usha Sawhney and Prof. Dr. Prithvi Senger of Communication Today for the success of webinar series under the aegis of “Communication Today”. I felt immense pride in sharing this great platform with PR veterans Dr. Ajai Kumar Agarwal and Dr. Samir Kapur. I deeply appreciate and fully agree with the views expressed by both PR veterans on the topic. I must say that the 93 rd webinar of communication today was an excellent example of PR in Digital Age. To have better understanding of the subject, I’ve divided the blog in five parts as under….. 1.     Understanding PR 2.     Understanding Digital 3.     Understanding the Digital Age 4.     Understanding Digital Marketing 5.  ...

PR Case Study: France Bans iPhone12 Sale

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Friends’  Everything I do or say is PR. Friends’  I’m delighted to share  119 th  Blog  titled  ‘ PR Case Study: France Bans iPhone12 Sale.   Friends I’m using iPhone12  and because of that last week a  news report drew my attention “France bans sale of iPhone12 over radiation issues". Hence I decided to follow the news and to write a PR case study based on the news and the action taken by Apple to settle the big issue.  Friends’ Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs, and Ronald Wayne to develop and sell Wozniak's Apple1 personal computer. It was incorporated by Steve Jobs and Wozniak as Apple Computer, Inc. in 1977. Apple is now ba...