The Future of PR in Changing World

Friends’ Thank you for landing on my BLOG PAGE.

Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 146th Blog titled “The Future of PR in Changing World”.

Friends, the future of PR in changing world is dependent on four things: Technology, Trust, Content, & Social Responsibility. At the outset I would like to share some key data about INDIA to ponder upon... 

a.    India’s population is projected over 145Cr. for 2024.

b.    Smartphone users in India are around 113cr.

c.     52.4% of India’s population (76cr.) are using internet.

d.    Facebook Users in India are around 38 Cr.

e.    X users in India are around 2.73 Cr.

f.     Instagram users in India are around 52Cr.

g.    Pinterest users in India are around 18 Cr.

h.    LinkedIn users in India are around 12Cr.

i.     YouTube users in India are around 47 Cr

j.     FB Threads has active users around 1.75cr

k.    WhatsApp has active users around 54cr.  

 

With the above data one can very well make out the future of PR in the given scenario. Friends' PR is a constantly evolving field, and with the rapid advancement of technology and changes in the media space from Traditional i.e. print and electronics to Digital i.e. www or the internet, the future of PR in the changing world, I would rather call it the Digital age, look very different from what it was around two decades ago i.e. year 2004 when Web 2.0 was introduced globally. Digital age which is also signified as the start of the information age marked a global shift in culture and economics that was influenced by the rise of digital electronics e.g. computers, smartphones, gaming consoles etc.

 

Because of Web 2.0 there is a higher level of information sharing and inter-connectedness among participants in the changing world or say the new age internet which facilitated the creation of applications such as Facebook (Now META), X (formerly Twitter), META Threads, Instagram, LinkedIn, P-interest, YouTube, Reddit, TikTok, Wikipedia, Podcasts etc...

 

Friends' Web 2.0 paved the way for Web 3.0, the next generation of the web that uses many of the same technologies to approach problems differently. Just imagine a new kind of Internet that accurately translates what you type and understands what you say, whether through text, voice, or other media, and where all of the content you consume is more personalized than ever before. Web 3.0 is the third generation of the World Wide Web which is meant to be decentralized, open to everyone, participative, and built on top of block chain technologies and developments in the Semantic Web, which describes the web as a network of meaningfully linked data.

 

Friends’ Web 3.0 is explained best through its features, namely ubiquity, decentralization, Artificial intelligence (AI), and semantic web interactivity that provide a common framework that allows data to be shared and reused across application, enterprise, and community.

 

As per me the changing world means the ongoing process of transformation that affects various aspects of our lives which includes:

1.    Technological advancements i.e. the constant development of technology, like social media and artificial intelligence, shapes how we communicate and interact.

2.    Globalization i.e. the increasing inter-connectedness of the world through trade, travel, and communication.

3.    Social and political shifts i.e. the changes in demographics, cultural norms, and political landscapes.

4.    Environmental concerns i.e. the growing urgency of addressing climate change and other environmental issues.

 

Friends, accordingly the future of PR in the changing world means the ongoing adaptation of PR practices to keep pace with a rapidly evolving landscape. This includes factors like the rise of digital communication, the growing importance of social responsibility (CSR), and the need for transparency and authenticity.

 

Friends’ the future of PR in the changing world is bright, but it requires adaptation and innovation. Friends as I quoted above that the future of PR in changing world is dependent on four things: Technology, Trust, Content & Social Responsibility, so let’s;  

1. Embrace Data Analytics, AI-powered Personalization and Immersive Storytelling to connect with audiences.

2.    Build trust through transparency and ethical practices.

3.  Focus on high-quality content creation and storytelling that resonates with diverse audiences.

4.  Communicate our purpose and commitment to sustainability and social good, because consumers support brands aligned with their values. 

 

Friends although PR is well-positioned to face the challenge, but it requires ongoing adaptation and embracing new tools and strategies. Traditional PR tactics can be a strong foundation, but digital PR focuses on building relationships and brand awareness online. Some of the key areas where PR can leverage the changing world are;

1.    Social media engagement: Building a strong social media presence allows for direct communication and relationship building with target audiences.

2.  Content marketing: Creating high-quality, shareable content establishes thought leadership and attracts organic traffic.

3.  Data-driven insights: Measuring and analyzing online conversations and campaigns helps PR professionals refine their strategies and target messaging more effectively.


Last but not the least social media has become an essential part of PR campaigns in the changing world. As social media platforms continue to grow and evolve, we would need to stay up-to-date with the latest trends and developments in social media marketing. This will require a greater emphasis on creating engaging content and building relationships.

 

Friends’ the responsibility of We’ The PR Educators is to make ready our students to meet the future challenges in PR by preparing them to face the emerging challenges of the ever-evolving PR landscape by emphasizing these key areas;


1.   Digital Fluency:  Social media, content marketing, and data analysis are now integral to PR. Students of PR should be well-versed in these areas and how to leverage them for strategic communication.

2.    Data storytelling:  Data can be a powerful PR tool. Students should learn how to translate data into compelling narratives that resonate with the target audiences.

3.    Crisis communication:  The 24/7 news cycle and prevalence of social media mean that crises can erupt quickly.  Equipping students with crisis communication skills will prepare them to navigate these situations effectively.


We, The PR educators are to play a crucial role in equipping our students to meet the challenges of future PR by;

1.    Integrating digital tools and platforms:  PR Curriculums should incorporate social media management platforms, content marketing tools, and SEO optimization techniques.

2.    Teaching data-driven decision making:  Emphasize web analytics and social media metrics to help students measure campaign performance and adjust strategies accordingly.

3. Encouraging experimentation and innovation:  The digital landscape is constantly evolving therefore to foster a culture of experimentation and exploration to help students stay ahead of the curve.

 

To conclude I would say that the future of PR in changing world would be exciting and challenging with many changes and innovations expected to transform the field in time to come. From the growing use of AI, ML and data analytics to the increasing importance of authenticity and transparency, we need to adapt to these new trends so that we can stay ahead of the curve. By focusing on building relationships with social media influencers, and by creating engaging content for digital media platforms, we can succeed in the rapidly evolving digital media landscape.

 

Thank You for reading the blog.


#####

 

  

Comments

  1. GS Bawa18 July 2024 at 01:24

    Data is worth Gold , thanks for sharing.

    ReplyDelete
  2. Manju Acharya18 July 2024 at 08:45

    Great job by Suresh Sir. Future students of PR will find it as Bible of Public Relations tools.

    ReplyDelete

Post a Comment

Popular posts from this blog

Let’s Learn P R Planning the Jefkin's Way

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you with finesse has become my passion now and I really feel encouraged after reading your feedback in the comments column.  Friends, presenting 71st blog -  “Let’s Learn P R Planning the Jefkins Way” "Public relation is synonymous with persuasion and my belief is that PR was applied as soon as people communicated," - Harold Burson, Burson-Marsteller Co-founder. Harold Burson appalls that so many who profess to be public relations or communication specialists are so far off the mark in their attempts to define public relations. Most people, even the scholarly and the sophisticated, fail to recognize the public relations element inherent in every human transaction and communication. The smile on our faces, the tone of our voices and the messages we write, how quickly we respond to emails and phone calls, the typefaces and colours in an advertise
Read more

Do Journalists Also Need PR & Reputation Management?

Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 144 th Blog titled ‘Do Journalists Also Need PR & Reputation Management? Friends’ I’m teaching PR since 2009. There is always a chapter on “Media Relations” in PGD in PR & Advtg. course curriculum and I always tell my students that PR, besides Public Relations, Professional Relations, Personal Relations, Press Release, Perception & Reputation, also stands for Press Relations or media relations and why it is very important for PROS to develop good and long-lasting relations with the journalists and how to develop such relations with them; but I never thought whether journalists also need PR.   Hence this blog. Friends’ a journalist is someone who gathers information and reports it to the public through various media outlets, such as ne
Read more

Public Relations And Mahatma Gandhi

Public Relations And   Mahatma Gandhi Public Relations is a management function that evaluates public attitudes, identifies the policies and procedures of an Individual or an organization with public interest, plan and executes a program of action to earn public understanding and acceptance.  Public Relations practice is a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of actions which will serve both, the organization and the public interest.    Public Relations consist of all forms of planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding. The fundamental purpose of Public Relations is to establish a two way of mutual understandin
Read more