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Showing posts from June, 2023

Career Prospects in PR & Advertising

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 110th Blog: Career Prospects in PR & Advertising.     Friends before speaking at the webinar of Satyam School of Journalism & Mass Communication today, I had received requests from many of my students of PR & Advtg. to share the link of the webinar so that they can also be a part of the knowledge session. Since the webinar was meant for the students of that college only, I couldn’t share the link. Looking to the requests, once the webinar was over, I immediately sat down to write this blog for the benefit of all concerned, and here it is….. Friends P R is a 24x7 - 365 days activity….. As per a report, PR industry - globally – would be of $120 billion (approx.) in 2023. A similar report estimates that Indian PR industry w

Understanding The Art of Story Telling

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 109th Blog: The Art of Story Telling.   Friends’ stories have played a very significant role in our upbringing. Some of the stories told by our grandparents, and parents have left permanent imprints on our minds – memories because those stories were narrated in certain situations - environment, with emotions and every story had some lesson to learn from. Time has changed so are the stories and the story tellers and hence there’s a need to understand the art of storytelling. Friends Story is a narrative which is designed to create interest, entertain, or educate the listener or a reader. A  story is a connected series of many events told through words or any other form of communication. There are stories about all things and all tim