Career Prospects in PR & Advertising

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 110th Blog: Career Prospects in PR & Advertising.   

Friends before speaking at the webinar of Satyam School of Journalism & Mass Communication today, I had received requests from many of my students of PR & Advtg. to share the link of the webinar so that they can also be a part of the knowledge session. Since the webinar was meant for the students of that college only, I couldn’t share the link. Looking to the requests, once the webinar was over, I immediately sat down to write this blog for the benefit of all concerned, and here it is…..

Friends P R is a 24x7 - 365 days activity…..

As per a report, PR industry - globally – would be of $120 billion (approx.) in 2023. A similar report estimates that Indian PR industry would be of $1.2billion in 2023 i.e. 1% of the global PR industry.

Friends PR starts with right education, right attitude, right learning experience, and right professional network. Also, those interested to jump into the PR bandwagon need to stay updated, social savvy, learn to communicate effectively, optimistic, extrovert and above all a person who can initiate a dialogue.

PR is an umbrella term. There are various forms of PR that exists under this umbrella term e.g.…….

·         Corporate PR

·         Corporate Communication

·         Media Relations

·         Employees Relations

·         Consumer Relations

·         Financial PR

·         Community Relations

·         Corporate Social Responsibility

·         Crises Management

·         Government PR

·         Hospitality PR

·         Healthcare PR

·         Technology PR

·         Travel & Tourism PR

·         Education PR

·         Advocacy PR

·         Corporate Affairs

·         Fashion PR

·         Celebrity PR

·         Political PR

·         Online PR

Friends why one need choose PR as a career……

The field of PR gives an opportunity to connect with experts from the field of mass media i.e. journalists, bloggers  and influencers which can help in making long lasting connections with these professionals and expand  professional network that can allow to derive benefits in future.

Career in public relations…….

Public Relation is one of the most exciting career and one of the few occupations in the world that require a person to have diverse skill sets. Public relations use all the available forms of mass media to build, maintain and manage the reputation of the clients in the minds of the target audience using truthful communication. PR aims to create positive image of their clients and enhance their reputation.

Career in Public Relations are…..

• Content Manager
• Content Strategist
• Content Writer
• Copy Writer
• Creative Director
• Graphic Designer
• Editor
• Event Coordinator
• Event Planner & Manager
• Lobbyist
• Govt. & Corporate affairs
• Digital & Social Media Manager
• Media Relations Manager
• Community Relations Manager
• Financial Relations Manager
• Media Planning & Buying
• Client Service Manager
• Public Relations Officer
• Public Information Officer
• Publicist
• Relationship Manager
• Social Media Analyst
• Social Media Manager
• Social Media Specialist
• Technical Writer
• Investor Relations Manager
• Employee Relations Manager
• Crises Management & Communication
• Production Coordinator
• Special Events Coordinator
• Fund Raising Experts
• Researchers

Client Servicing Dept. of a PR Agency involve managing Business-To-Business i.e. B-2-B or Business-To-Client i.e. B-2-C campaigns, attracting clients, and planning, designing and executing PR campaigns. Those jobs are categorized as ……

• Account Director
• Account Manager
• Account Executive
• Senior Account Executive
• Jr. Account Executive
• Executive Intern

Let’s understanding the functioning of a PR agency…..

1.      Planning of a client’s PR strategy, PR campaign and its execution and feedback.

2.      Designing and producing audio - visual communications and digital content.

3.      Making presentations, writing articles, speeches, press releases etc.

4.      Managing social media handles of the clients on their behalf.  

5.      Managing Media Relations on behalf of clients.

6.      Managing one to one press interviews of clients.

7.      Organizing Press conferences and events like seminars, conferences, speaking engagements, road shows etc.

Let’s understand the responsibility of a corporate communication dept. of an organization. Corporate communication dept. of an organization is to develop and maintain the right public image and reputation of the organization through well-timed appearances in mass media including social media. Career opportunities in Corp. Comm. Dept. of an organization are…….

• Managing communication coordination between all the depts. of the organization
• Publishing of coffee table book, corporate brochure and house magazine.
• Managing Corporate Affairs
• Managing Govt. Relations
• Managing Community Relations
• Managing Crises & Communication
• Managing Corporate Social Responsibility
• Managing External Communications
• Managing Internal Communications
• Managing Marketing Communications
• Media planning & buying
• Social Media Marketing & Coordination
• Managing Media Relations
• Event Planning & Management

Skills required to become a PR Professionals are……

1. Public Speaking skills
2. Communication skills
3. Writing skills
4. Editing skills
5. Social Media Management skills
6. Up to date knowledge of latest Software
7. Interest in research

Now let’s understand the career is the field of advertising…….

As per a report, global advertising market was valued at US$ 615.2 Billion in 2022 and the Indian advertising market size reached INR 667 Billion in 2021.

Friends Advertising is a field, comprised of creative and marketing professionals who share one goal and that is to motivate customers to buy products or services. There are many types of advertising e.g.

·         Print advertising

·         Direct mail advertising

·         TV & Radio advertising

·         In - Film Advertising

·         Mobile phone advertising

·         Social media advertising

·         Public Service advertising

·         Institutional / Corporate advertising

·         Product advertising

·         Guerrilla advertising

·         Outdoor advertising

·         Display advertising

·         Podcast advertising

The field of Advertising offers the following careers……….

§  Concept development & designing

§  Copywriting

§  Creative Writing

§  Content creation

§  Art direction

§  Graphic designing

§  Event planning & management

§  Marketing

§  Account management

§  Agency coordination

§  Media planning & buying

§  Client servicing

§  Web designing

§  Campaign managing

§  Research

Skills required for working in the field of advertising are……

 

·         Strategic thinking

·         Out of the box thinking

·         Communication skills

·         Creative skills

·         Creative writing skills

·         Content writing skills

·         Proficiency in latest software technology

·         Knowledge of the Advtg. Industry

 

Thank you for reading the blog.

 

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