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Understanding the Dynamics of Defence PR

  Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share one more blog i.e. 137 th Blog titled ‘Understanding the Dynamics of Defence PR’. Friends’ I had started teaching Public Relations and Corporate PR at S P College of Communication & Management, Bharatiya Vidya Bhawan – Delhi Kendra in the year 2009. There use to be two sections of students who were doing PG Diploma in PR. One section was of general category and other one was of Defence. Thanks to Bharatiya Vidya Bhawan, I got the opportunity to teach PR to the senior officers of Indian Army and few from IAF also from academic year 2009-10 till year 2018 -19. During February 2024, I had an opportunity to take two sessions on the topic “Understanding the PR” of the officers from India’s Defence services i.e. Army, Airforce and Navy.   These t
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Role of Indian Information Service (IIS) in managing Govt. PR.

  Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share one more blog i.e. 136 th Blog titled ‘Role of Indian Information Service (IIS) in managing Govt. PR’. Dear Readers, after uploading 135 blogs on PR related topics, I thought of writing a blog on the role of Indian Information Service (IIS), PR and communication arm of Govt. of India under the aegis of Ministry of Information & Broadcasting.   Since, IIS offers finest opportunities to those desirous to work in Govt. PR and Govt.’s communication organizations, I have tried my best to explore about IIS in this blog. PR in the Govt. is quite different from PR in the corporate world. Friends’ Govt. is an organ created by the statute and formed by We, The Public. The public for the government is wide and complex. It is composed of various group
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Understanding USP the Rosser Reeves Way

Friends’ thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share one more blog i.e. 135 th Blog titled ‘ Understanding USP the Rosser Reeves Way ’.   Friends’ If you’re working in the field of media, advertising and PR or student of mass media – mass communication you might have heard or used the term USP. Do you know from where the term USP had originated? USP was developed by advertising agency Ted Bates & Company and promoted in a book ‘Reality in Advertising’ by Rosser Reeves, published in 1961. Rosser Reeves (1910-1984) was a highly successful advertising person and the originator of the Unique Selling Proposition, also known as the Unique Selling Point or USP. Reeves believed that the purpose of advertising is to sell. He insisted that an advertisement or co
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