Suresh Gaur on Public Relations

The expression " Digital Marketing" is widely in use now days as every 2nd person is either talking about the term or is involved in using digital marketing tools for self or client's promotion. Some people say that digital marketing is any kind of marketing that uses electronic devises. Others say it is Internet-based marketing.  This blog tries to explore the idiom “Digital Marketing”, its’ history, and some of the foremost digital marketing tools that are used in PR today i.e. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Social Media Optimization (SMO). Definition of Marketing The traditional definition of marketing which was released by the American Marketing Association in 1985 states that:- “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectiv

Knowing the Community A basic ingredient of every good community relations program is the necessity for an organisation to know its community. Standard information about the community i.e. Demographics (gender, caste, race, age, income, disabilities, education, home ownership, employment status, and even location), historical, geographic, economic, and other readily accessible data is useful to the management. But real knowledge of the community such as community structure, formal and informal leadership structure,   prevailing values, particular problems of the community, local economic situation, local political situation, the unique resources (human, cultural, natural) possessed by the community, what does the community know and feel about the organisation are necessary to know. Do the organisation's neighbors understand its products, services, practices, and policies?, What are the community’s beliefs about the organisation?, Do misunderstandings about the