Understanding P R Measurement & Evaluation (M&E)
Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 96th Blog “Understanding P R Measurement & Evaluation” . Friends, PR measurement & evaluation, in short term, involves assessing the success or failure of specific PR programs, strategies, activities or tactics by measuring the out-puts, out-takes and or out-comes of those programs against a predetermined set of objectives and in long term, involves assessing the success or failure of much broader PR efforts that have aim to improve and enhance the relationships that organizations maintain with its key constituents. PR measurement is a way of giving a result a precise dimension, usually by comparison to some standard or baseline and generally is done in a quantifiable or numerical manner. That is, when we measure out-puts, out