Suresh Gaur on Public Relations

Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, on the occasion of “ World Tourism Day”, which is commemorated each year on September 27 th , presenting my 52nd blog titled  “Tourism PR”  to you.   Tourism helps rural communities hold onto their unique natural and cultural heritage, supporting conservation projects, including those safeguarding endangered species, lost traditions or flavors. - Zurab Pololikashvili, UNWTO Secretary-General Friends, you would agree that Tourism is among the hardest hit of all sectors by the COVID-19 pandemic. The tourism sector, which is slowly opening up now, had come to a sudden standstill due to the pandemic-forced lock down and m ost of the tourism related businesses suffered badly due to the covid pandemic.   Experts across the world are concerned about how to re-start tourism while safeguarding public health. The United Nations said - "On t

My Dear Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 51 st blog titled “ PR = PYAAR” to you. Friends, Public Relations has many synonyms e.g. Image or reputation   management, perception management, spin doctoring, press relations, press release, media manipulation, public image, publicity, self – promotion etc. etc. etc. According to me saying “I Love You” and or just “Love You” are also synonyms of PUBLIC RELATIONS!!! Surely, you would be having a big smile on your charming face with a question mark - HOW??? Please keep smiling, while I try to explain to you my latest definition and understanding of Public Relations………. How PR as “PYAAR” or “LOVE” and Saying "I LOVE YOU" or “Love You” to anyone is also Public Relations? “PYAAR” or “LOVE” and or Saying "I LOVE YOU" or “Love You” are more serious and committing terms. Attributes o

Friends, Thank you for reading my earlier blogs and sharing your views.  I really feel encouraged after reading your feedback in the comments column.  Friends, presenting to you my GOLDEN i.e. 50 th blog titled “How to create BRAND YOU” . Friends, which adjectives will you use to describe yourself as a brand? You pay more money for a branded product. The reason why you choose a particular laptop, mobile phone, handbag, wrist watch, fashion accessories, jewellery, television set, air conditioner etc. etc. etc. over the other had to do with the perception you have about the brand, right? When you’re asked to search any information on the web, you generally say “let me Google it” because that brand has become synonymous with the search. Every company likes to describe its brands in a superlative term, but the users or consumers have their own opinion. It is the user’s opinion that matters about a brand. You advertise your product and services based on readership or TRPs, watch film