HOW TO CREATE BRAND “YOU” ?

Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. 

Friends, presenting to you my GOLDEN i.e. 50th blog titled “How to create BRAND YOU”.

Friends, which adjectives will you use to describe yourself as a brand?

You pay more money for a branded product. The reason why you choose a particular laptop, mobile phone, handbag, wrist watch, fashion accessories, jewellery, television set, air conditioner etc. etc. etc. over the other had to do with the perception you have about the brand, right?

When you’re asked to search any information on the web, you generally say “let me Google it” because that brand has become synonymous with the search. Every company likes to describe its brands in a superlative term, but the users or consumers have their own opinion. It is the user’s opinion that matters about a brand. You advertise your product and services based on readership or TRPs, watch films based on star ratings, and make purchase decisions based on user’s reviews.

The brands that are perceived as innovative, aesthetically appealing and customer - consumer friendly, command a premium over their competitors. Brands are objective. If you have to describe yourself using five adjectives;

a.      Would these be the same as the ones others had used for you?

b.       Would these be the adjectives that you would want to be known for

You’re The Founder & CEO of “BRAND YOU” ...

So, what you should do to keep your brand accepted, acknowledged, active, alive, stand alone and recognised by your target audience?

Check list to maintain BRAND YOU...

a.  Seek a feedback: In marketing terms it is called “consumer Research”.  You need to know exactly what others think of you.

b.     Start with your friends and family.

c.      Build a few relationships where people can give you unfiltered feedback.

d.     Identify the areas of improvement that comes up most often.

e.    Then, ask yourself which of these you would like to be associated with your brand and which one dilutes your brand. So, you are to build your expertise.

T  The world is changing fast. Make sure that you are constantly learning and re-inventing yourself. Identify an area where you will be better than others.  If you wish to pursue your career as public relations professional then make sure that you are an expert in communication and public relations. That means knowing about your area of specialization in - depth say - corporate communication, then you should also learn about other adjacent areas of public relations as well e.g. soft skills, creative writing, advertising, and event management.

Each time you come across a new idea, try and make your own notes about how could you use this piece of knowledge?

If you are a better writer than a speaker, then write a blog.

If you are better as a speaker, then try speaking in professional forums.

Communicating your personal brand is an important step in brand building.

Manage Your Digital Reputation

Keep a check on your digital reputation because your online reputation travels very fast. Do not post disparaging comments about others. Think twice before you post or comment. Your digital reputation is far more complicated. It is a powerful tool that can build your personal brand, but a wrong move can also ruin BRAND YOU very easily.  

It is not what you say about yourself; it is about what other think and says about you on your face, and behind your back. Beyond work, your hobbies are not only great stress-busters, but also can actually be an integral differentiator of BRAND YOU.

There may be many PR professionals but you could be the only one to blog on films etc. Your understanding about the film making techniques and talent could make your personal brand special. 

Great advertising not backed by a matching product or service is a recipe for disaster. Building a brand requires careful thought and sustained efforts. So, start today and get busy in creating BRAND YOU.

Friends, can you please share in comments column – What Brand Are You?

Thank you for reading the blog.

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