ETHICAL ISSUES IN PUBLIC RELATIONS
ETHICAL ISSUES IN PUBLIC RELATIONS "The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners." - PRSA Code of Professional Standards PR is committed to serving organizations or individual that hire PR pros to build and manage their relationships with other organizations and publics. The primary responsibility of PR pros is to serve their employer/client. Most of the PR pros are highly ethical. However, they are sometimes accused of being unethical by people who don't understand PR and who erroneously use the professional standards of other fields to judge PR activities. Other than the Golden Rule – “ Do unto others” i.e. “ As you would have them do unto you. Treat other people with the concern and kindness you would like