Public Relations Tools - Part 2 'Special Events'

Public Relations Tools - Part 2

Special Events

Special events are one of the most powerful and engaging mediums of communication with the publics, today.

An event engages the public in a live sense, offer them an opportunity to experience the brand, its products and services and helps in managing public’s perception of the corporate personality.

Event also helps in connecting with the audiences emotionally and promoting emotional responses. But for this we should ensure that the event content is relevant to the audience.  

Special events are acts of news development. A dramatised effort to promote an idea, a cause, or a program with a sole purpose to improve relations with an organisation's public, develop understanding, and strengthen support. The ingredients are time, place, people, activities, hype, glamour, drama, and showmanship.

One special event may have many subsidiary events; such as luncheons, banquets, contests, speeches, musical evening and many others as part of the build up.

From road shows, public receptions to elegant dinners, musical concerts, special screening of films etc. special events can be designed to reach a specific narrow target audience, such as focused interested individuals for one-to-one interaction to a major event designed to promote the company and its products and services.

Special events range from once in a lifetime occasions to regular and recurring events. Road shows at mass scale capture the attention of the audience in the immediate areas, but also attract the attention of mass media such as TV news and newspapers, which provide broad reach. While planning a special event, the planners must work hard to ensure the program planned conveys the correct message and image to the target audience.

Special events must be organised with a clear objective to achieve specific public relations goals by defining 5Ws and H at the event planning stage. That means having a specific target audience in mind, and ensuring deliverance of the unique message to that audience through successful staging of the event.



#######

Comments

Post a Comment

Popular posts from this blog

Let’s Learn P R Planning the Jefkin's Way

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you with finesse has become my passion now and I really feel encouraged after reading your feedback in the comments column.  Friends, presenting 71st blog -  “Let’s Learn P R Planning the Jefkins Way” "Public relation is synonymous with persuasion and my belief is that PR was applied as soon as people communicated," - Harold Burson, Burson-Marsteller Co-founder. Harold Burson appalls that so many who profess to be public relations or communication specialists are so far off the mark in their attempts to define public relations. Most people, even the scholarly and the sophisticated, fail to recognize the public relations element inherent in every human transaction and communication. The smile on our faces, the tone of our voices and the messages we write, how quickly we respond to emails and phone calls, the typefaces and colours in an advertise
Read more

Public Relations And Mahatma Gandhi

Public Relations And   Mahatma Gandhi Public Relations is a management function that evaluates public attitudes, identifies the policies and procedures of an Individual or an organization with public interest, plan and executes a program of action to earn public understanding and acceptance.  Public Relations practice is a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of actions which will serve both, the organization and the public interest.    Public Relations consist of all forms of planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding. The fundamental purpose of Public Relations is to establish a two way of mutual understandin
Read more

Do Journalists Also Need PR & Reputation Management?

Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 144 th Blog titled ‘Do Journalists Also Need PR & Reputation Management? Friends’ I’m teaching PR since 2009. There is always a chapter on “Media Relations” in PGD in PR & Advtg. course curriculum and I always tell my students that PR, besides Public Relations, Professional Relations, Personal Relations, Press Release, Perception & Reputation, also stands for Press Relations or media relations and why it is very important for PROS to develop good and long-lasting relations with the journalists and how to develop such relations with them; but I never thought whether journalists also need PR.   Hence this blog. Friends’ a journalist is someone who gathers information and reports it to the public through various media outlets, such as ne
Read more