Is PR Profession For YOU?

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 133rd Blog titled ‘Is PR Profession For YOU?’

A British Proverb: ‘The Proof of the Pudding lies in the Eating’. Friends after spending over three decades actively practicing various facets of PR and teaching PR for over 15 years at top notch media institutes of the country, I’m writing this blog especially for those aspiring to work in the field of PR.

‘Some Are Born Great, Some Achieve Greatness, And Some Hire Public Relations Officers’ – D.J. Boorstin

Friends’ before striding into the field of PR, it is imperative to understand why you want to choose PR as a career and what your expectations from PR are.  I’m pretty sure that after reading this blog you would definitely get an idea about the field of PR and the kind of working - expertise is required in PR.

Friends’ there are different types of PR viz Corporate PR, Corporate Communication, Media Relations, Employees Relations, Consumer Relations, Financial Relations, Investors Relations, Community Relations, Corporate Social Responsibility, Corporate Affairs, Crises PR, Government PR, Hospitality PR, Healthcare PR, Technology PR, Travel & Tourism PR, Education PR, Advocacy PR, Fashion PR, Celebrity PR, Film PR, Political PR, Sports PR, and Digital PR.

Friends’ profession of PR requires a lot of hard work and long working hours 24x7-365 days.  Great Networking skills, excellent communication skills, managing good relations with media etc. etc. etc. are the essentials to work in the field of PR. Basically, PR offers an amazingly diverse and exciting career, encompassing many diverse activities. Therefore, prior to venturing in the field of PR, please do ask yourself the following questions;

Q.1. Am I Creative and think outside the box?

Ans. To explore ideas that are creative, unusual and are not limited or controlled by rules or tradition is one of the important skills in PR to stand-out from the crowd, achieve cut-through and deliver inspiring communication.


Q.2. Do I have an interest in what's happening or going on around me?

Ans. PR practitioners need to be aware of current news, trends and issues. Keeping up to date with the world around you are vital when advising clients or brainstorming PR campaign ideas.


Q.3. Do I have good communication skills?

Ans. PR practitioners must be confident talking to a wide range of people – for example, your role may involve presenting to clients, dealing with journalists and meeting with groups of people important to your client or the Organisation you’re working for. You also need to have excellent writing skills as you could be writing press releases, articles and newsletters.


Q.4. Can I perform well under pressure?

Ans. PR job can be incredibly varied so you will need to be able to organize your work in order to meet strict deadlines. The ability to multi-tasking is essential, and a flexible attitude important. If you are looking for a 10-6 job, then PR is probably not for you. Your position may involve early starts, late finishes or time at the weekend.

Q.5. Do I require certain skills to work in the field of PR?

Ans. The following skills and qualities are important if you are planning to work in the field of PR or Corp.Comm. You should have ability to;

·      Analyze trends

·      Advice and Counsel the management

·      Communicate, motivate and influence

·      Do Public attitude and opinion research

·      Do Creative Story Writing or Telling

·      Effectively work with journalists – media

·      Manage crises

·      Plan, prepare and make presentations using AI

·      Predict issues and opportunities

·      Write press releases and news articles

·      Use new media – AI effectively

If your answers to Question 1 to 5 are “YES” and you are confident that you have the above skills then you’re ready to work in the World of PR.


Thank you for reading the blog.

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