Suresh Gaur on Public Relations

Know About the Communication Associations Globally & Locally to Build Your Network  INTERNATIONAL PUBLIC RELATIONS ASSOCIATION - IPRA The concept of establishing an international public relations association first took concrete shape in November 1949 during a meeting in London between two Dutch and four British public relations practitioners. As they discussed their respective activities, the idea emerged of organising public relations professionals into a transnational society with the objective of raising standards of public relations practice in the various countries and improving the quality and efficiency of practitioners. As an outcome of this informal meeting in London, a group of public relations executives from Britain, the Netherlands, France, Norway and the United States of America subsequently met in Holland in March 1950. Following a review of the needs and challenges entailed in an increasingly international practice of public relations, the particip...

P R = Perception Reputation Friends, generally the term PR relates to Public Relations but does PR stands for Public Relations only or this term can be used in other references also? ‘YES’…. We can use ‘PR’ for ‘PRESS RELATIONS’, ‘PRESS RELEASE’, ‘PERSONAL RELATIONS’, ‘PROFESSIONAL RELATIONS’, and  now for PERCEPTION-REPUTATION also which is one of the core activities of public relations nowadays - “Managing Perception & Reputation” of the clients. Hence, there is a need to understand ‘Perception’ and ‘Reputation’ also.   P for Public = Perception: Perception is how we think about a particular person, situation, event, or anything for that matter based on the stimuli we receive and the feelings and thoughts that we have about that entity. Edward de Bono Physician, author, and originator of the term lateral thinking said that  “Perception is real even when it is not reality” . Perception means perceiving, i.e., giving meaning...