Suresh Gaur on Public Relations

Friends’ thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share one more blog i.e. 135 th Blog titled ‘ Understanding USP the Rosser Reeves Way ’.   Friends’ If you’re working in the field of media, advertising and PR or student of mass media – mass communication you might have heard or used the term USP. Do you know from where the term USP had originated? USP was developed by advertising agency Ted Bates & Company and promoted in a book ‘Reality in Advertising’ by Rosser Reeves, published in 1961. Rosser Reeves (1910-1984) was a highly successful advertising person and the originator of the Unique Selling Proposition, also known as the Unique Selling Point or USP. Reeves believed that the purpose of advertising is to sell. He insisted that an advertisement o...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. This time I’m sharing knowledge on Advertising through 134 th Blog titled ‘ Understanding the Art of Advertising the David Ogilvy Way ’.   Friends’ David Ogilvy (1911-1999) was the founder of Ogilvy & Mather, and known as the ‘Father of Advertising & Branding’.   Ogilvy attributed the success of his ad campaigns to meticulous research into consumer habits. As per Ogilvy every print ad should be comprised of five elements: visual, caption, headline, copy, and signature. Ogilvy’s following statements of are still valid in advertising. 1: Your role is to sell : Don’t let anything distracts you from the sole purpose of advertising. The goal of creating an ad is neither to prove who’s clever or witty, nor to pro...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 133 rd Blog titled ‘ Is PR Profession For YOU?’ A British Proverb: ‘ The Proof of the Pudding lies in the Eating’ . Friends after spending over three decades actively practicing various facets of PR and teaching PR for over 15 years at top notch media institutes of the country, I’m writing this blog especially for those aspiring to work in the field of PR. ‘Some Are Born Great, Some Achieve Greatness, And Some Hire Public Relations Officers’ – D.J. Boorstin Friends’ before striding into the field of PR, it is imperative to understand why you want to choose PR as a career and what your expectations from PR are.   I’m pretty sure that after reading this blog you would definitely get an idea about the f...

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 132 nd Blog titled ‘Understanding the Positioning’ with you. “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.” - Positioning – The Battle For Your Mind (2001) Authors: Al Ries & Jack Trout. Friends’ Positioning is the 6 th P of 7Ps of PR introduced by yours truly on social media, precisely, Facebook – META on 1 st January 2012. Positioning defines where a product or service stands in relation to others offering similar products and services in the minds of its consumers. Positioning is the single biggest influence on a consumer’s mind. Positioning makes a product or service exclusive and ...