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PR Case Study: The AI Impact Summit 2026 – India’s Global AI Manifesto

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 226th blog post: PR Case Study: The AI Impact Summit 2026 – India’s Global AI Manifesto. Friends, the AI Impact Summit 2026, held at the iconic Bharat Mandapam in New Delhi from February 16 to 21, stands as a watershed moment in digital diplomacy. Moving beyond a mere tech exhibition, the summit functioned as a high-stakes Public Relations vehicle for the Indian government. By convening over 300,000 participants from 118 nations, India successfully pivoted the global narrative from AI as a "Silicon Valley monopoly" to AI as a "Global Common Good." This PR case study analyzes the strategic communication, the "MANAV" branding, and the technologic...

Understanding A to Z of Marketing and Mastering PR as a Strategic Marketing Engine.

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content.  I'm happy to share my 225th blog post: “ Understanding A to Z of Marketing and Mastering PR as a Strategic Marketing Engine.” Friends, Marketing is a broad business discipline that encompasses all the activities a company undertakes to create, communicate, and deliver value to its customers. It's a strategic process aimed at attracting and retaining customers by understanding their needs and wants and then offering products or services that meet those needs. Key aspects of Marketing are: ·   Customer Focus: The core of marketing is understanding the target audience. This involves market research to identify consumer behavior, preferences, and problems that a product or service can sol...