Posts

Politics is a Game of Perception, and Right PR is the Art of Winning It.

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. Presenting my 259 th Blog : Politics is a Game of Perception, and Right PR is the Art of Winning It. Friends, I've spent more than three decades in Public Relations, authored books and blogs on PR, taught it, practiced it, and lived it. If there is one lesson my journey in PR has taught me, it is this: in public life and politics, reality matters, but perception decides. I've seen governments build roads, launch brilliant schemes, and bring landmark reforms, and still be perceived as failing short. And I've seen leaders with modest resources but with a strong, credible and consistent narrative be perceived as game-changers. Over the years I've come to believe that politics ...
Post a Comment
Read more

Theatre: A Powerful Tool of Public Relations and Communication

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. Presenting my 258 th Blog: “ Theatre: A Powerful Tool of Public Relations and Communication.” Friends, Theatre does more than communicate a message; it brings the message to life. Theatre has long served as a means of educating, informing, entertaining, and influencing society. Through storytelling and dramatic representation, it transforms ideas into experiences that people can relate to and discuss. In Bharat, traditions ranging from Folk Theatre to Nukkad Natak have played an important role in communicating social messages and bringing communities together. These qualities make theatre a valuable, yet sometimes under-utilised, tool of public relations (PR). In an environment characteris...
4 comments
Read more

Measuring PR Success: Metrics, Analytics, and ROI

Thank you for landing on my BLOG PAGE. Friends, I'm passionate about sharing knowledge with you, and your feedback has been a constant source of encouragement. As a firm believer that 'Everything I do or say is PR,' I'm driven to continuously create and share valuable content. Presenting my 257 th Blog: Measuring PR Success: Metrics, Analytics, and ROI. Friends, Public Relations (PR) has long struggled with the perception that it is an intangible activity measured mainly through newspaper clippings. Today, organisations expect every marketing rupee to demonstrate value. PR must therefore speak the language of business: data, outcomes, reputation and return on investment (ROI). A practical way to structure PR measurement is through my favourite PR & communication framework, the 5 Ws and 1 H: Why, What, Who, When, Where and How. This framework helps organisations move beyond superficial metrics and demonstrate PR's contribution to business objectives. ...
Post a Comment
Read more