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Marshall McLuhan was right: Our PR tools (medium) decide message effectiveness.

Thank you for landing on my blog post. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that "Everything I do or say is PR," a philosophy that drives me to continuously create and share valuable content. I am happy to share my 245 th Blog Post : Marshall McLuhan was right: Our PR tools (medium) decide message effectiveness. Friends, “The medium is the message"  is a famous phrase coined by Canadian media theorist Marshall McLuhan in his 1964 book, Understanding Media: The Extensions of Man. It proposes that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. The phrase still rewires how we think about communication: “The medium is the message.” McLuhan wasn’t talking about headlines or copy. He meant that the form, the technology, platform, or channel we choose shapes how people think, fee...

The AI Advanced Guide for PR Professionals

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Thank you for landing on my blog post. Friends, I am deeply passionate about sharing knowledge with you, and your continuous feedback remains my greatest source of encouragement. I firmly believe in the philosophy that "Everything I do or say is PR." This core belief drives me to continuously create and share valuable content. Today, I am happy to share my 244th blog post: “The AI Advanced Guide for PR Professionals.” I am sure many of you read my previous 243rd blog post, “The AI Beginner’s Guide for PR Professionals.” Sharing the link here, please. https://sureshgaurprguru.blogspot.com/2026/06/an-ai-beginners-guide-for-pr.html The current blogpost is a direct continuation of that guide. It is designed to help you understand and master advanced AI applications that you can seamlessly integrate into your day-to-day PR workflows. Friends, you would agree with me that in today’s global PR environment, news cycles move in minutes, audiences demand hyper-personalization...