Suresh Gaur on Public Relations

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 222nd blog post: “PR as a strategic Marketing Tool.” Friends, in the modern business landscape, the lines between traditional departments are blurring. Historically, marketing and PR operated in silos: marketing was the "sales" tool focused on the bottom line, while PR was the "image" tool focused on press releases and crisis management. However, in an era defined by information overload and consumer skepticism, this separation is no longer viable. To build a truly resilient brand, especially in a diverse and complex market like India, PR must be viewed not just as a support function, but as a core marketing tool. While marketing asks for a consumer’s m...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 221st blog post: “From Nation-Building to Brand-Building: The Evolution of Public Relations in India.” Friends, the history of Public Relations (PR) in India is a mirror reflection of the nation’s socio-economic journey. What began as a tool for government communication and post-war nation-building has matured into a sophisticated, multi-billion-dollar industry at the heart of corporate strategy. This evolution can be understood through three distinct phases: the era of state-centric communication, the post-liberalization corporate boom, and the current digital transformation. 1. The Era of State-Centric Narrative (1947–1990) In the immediate decades following independen...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 220th blog post: “Correcting the Greenwash: Transparency and Accountability in PR”. Friends, I was recently reading an article about the Sustainable Development Goals (SDGs) when a mention of greenwashing caught my attention and inspired me to explore the concept at length; the result is this blog. Friends, Greenwashing did not emerge in a vacuum; it evolved as a corporate reflex to the birth of modern environmentalism. In the late 1960s and 1970s, as the public became increasingly aware of air pollution, oil spills, and dwindling natural resources, "being green" shifted from an activist concern to a powerful consumer demand. Companies quickly realized that an ...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 219th blog post:   The Human Element: Why AI Can’t Replace Judgment, Context And Trust in PR.  Friends, in the realm of human interaction, Judgment, Context, and Trust form a troika that determines how we interpret information and make decisions. Judgment is the internal process, Context is the external environment, and Trust is the relational result. These three concepts are deeply linked: good judgment depends on having the right context, and consistent, fair judgment applied over time is the only way to build lasting trust. Defining the Troika: Judgment: The Cognitive Filter - Judgment is the internal process of evaluating information, evidence, and people to f...