Suresh Gaur on Public Relations

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 131 st Blog titled ‘Understanding the Cult Brand’ with you. Friends’ Term 'Brand'  originated from the old Norse word “brandr” meaning 'to burn' and referred to the mark that cowboys would burn into their livestock's skin to identify the owner. The term 'Cult' comes from the Latin ‘Cultus’ meaning 'Worship. A social group that follows unusual religious, philosophical, spiritual beliefs to attain a common interest or goal in life is also known as Cult. A brand is  a concept, product, or service that can be easily communicated and marketed . Consumers - customers associates themselves with a brand or product due to its certain attributes such as price, quality, taste and pa...

  Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share my first blog of year 2024 as 130 th  Blog titled ‘How PR can be helpful in Corporate Governance’.  Corporate governance is an understanding based on the values of responsibility, openness, participatory approach, and accountability and it involves balancing of the interests of a corporates’ various stakeholders such as top management, employees, customers, suppliers, lenders, community, and the government.   The core of corporate governance lies at the heart of directing the corporates’ workforce in a way which takes both the corporate and its stakeholders’ interest into consideration. Therefore, the corporate that have embraced the concept is expected to be an open, transparent, de...