How to Be Your Own PR Manager ?

How to Be Your Own PR Manager ?

Time and money are two resources that are often in scant supply in small businesses, and when we don’t have the money to pay someone else to do the work for us, we have to put in the time to learn the tricks of the trade in as short amount of time as possible to help us achieve the results we want to see.

P R is a crucial component to any small business marketing plan, and if you’re not engaging in P R activities, you are missing out on awareness opportunities that will help propel your business forward. Working in a startup environment, each team member has to wear several hats, and one of those hats is PR manager. I do like to pass on some of the insights on PR so they will help you on your road to becoming your own successful PR manager:

1. Make P R a priority:

Make PR a priority and plan for it. Do a little bit everyday even if it’s just as small as making one social post and responding to another’s. The hardest part of many activities is simply getting into the habit of doing them, once you make in-house PR a priority and develop a habit, then executing on your goals will become much easier, and it won’t feel like you’re always trying to climb a huge mountain.

2. Never underestimate the value of any contact:

When we think of a P R manager we think vibrant, extroverted personality who seizes every connection. You never know where your connections will lead you, so when you meet people who provide you with their contact information, don’t take that for granted. Some of the biggest PR successes can be achieved through connections made in passing, and proved to be highly valuable to your goals and mission.

3. Sometimes all you have to do is ask: 

Don’t be afraid to ask, because the worst that can happen is that the answer is “NO,” or you just won’t get a response. So if you’re looking for some kind of high profile name to be associated with your product or service, or you want a specific media personality to cover your story, sometimes all you have to do is 'Ask' because whatever you’re offering could be a PR opportunity for the person you’re asking as well.

4. Use the PR tools the pros use:

When you use the tools the pros use, you are doing a couple of things. First, you are providing yourself major credibility. Secondly, when you use these tools you are giving yourself immediate reach in front of all of the right eyes.

5. Never stop learning about best
practices: 

Protocols change. It’s important that you at least try to understand what will get people to respond to your PR requests. I recommend that you select a few PR blogs from the perspective of media professionals and reporters. There are some really amusing stories out on the Internet about what works and what doesn’t work in gaining media coverage.

~ Heather Wied

Comments

Post a Comment

Popular posts from this blog

Let’s Learn P R Planning the Jefkin's Way

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you with finesse has become my passion now and I really feel encouraged after reading your feedback in the comments column.  Friends, presenting 71st blog -  “Let’s Learn P R Planning the Jefkins Way” "Public relation is synonymous with persuasion and my belief is that PR was applied as soon as people communicated," - Harold Burson, Burson-Marsteller Co-founder. Harold Burson appalls that so many who profess to be public relations or communication specialists are so far off the mark in their attempts to define public relations. Most people, even the scholarly and the sophisticated, fail to recognize the public relations element inherent in every human transaction and communication. The smile on our faces, the tone of our voices and the messages we write, how quickly we respond to emails and phone calls, the typefaces and colours in an adver...
Read more

Public Relations And Mahatma Gandhi

Public Relations And   Mahatma Gandhi Public Relations is a management function that evaluates public attitudes, identifies the policies and procedures of an Individual or an organization with public interest, plan and executes a program of action to earn public understanding and acceptance.  Public Relations practice is a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of actions which will serve both, the organization and the public interest.    Public Relations consist of all forms of planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding. The fundamental purpose of Public Relations is to establish a two way of ...
Read more

Do Journalists Also Need PR & Reputation Management?

Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 144 th Blog titled ‘Do Journalists Also Need PR & Reputation Management? Friends’ I’m teaching PR since 2009. There is always a chapter on “Media Relations” in PGD in PR & Advtg. course curriculum and I always tell my students that PR, besides Public Relations, Professional Relations, Personal Relations, Press Release, Perception & Reputation, also stands for Press Relations or media relations and why it is very important for PROS to develop good and long-lasting relations with the journalists and how to develop such relations with them; but I never thought whether journalists also need PR.   Hence this blog. Friends’ a journalist is someone who gathers information and reports it to the public through various media outlets, such a...
Read more