Suresh Gaur on Public Relations

How to Sell Your Story to the Media? The BEST way to INTEREST the MEDIA in your STORY is to MAKE  it NEWSWORTHY .  NEWS is any information that is interesting or  unusual. Media is interested in the stories which has an interesting angle. So prior to writing a press release or  approaching the target media on a particular aspect  or some new  concept  of your client or the organisation you work for, first ask yourself whether your  story: • Builds awareness of the organisation, of the services and products it offers, and of the needs of its publics; • Has an interesting angle; • Passes the media's interest test  The media is usually willing to publish the stories that  includes: • Launch of a new product or service • Signing of JV agreements, Mergers & Acquisitions  • International & National awards • Appointments of CEO, COO, CTO, CFOs etc. • Assemblies, conventions, sym...

Understanding 'Marketing'  Marketing is ‘putting the right product,  in the right place,  at the right price, and at the right time’. Very simple! a. Create a product that a group of people want, b. Place it on sale at a place where people of that group visits  regularly, c. Price it at such a level that matches the value those people feel they get out of it; d. Promote the product at a time that the group would buy. Understanding the Marketing Mix The marketing mix is useful when you are thinking through your plans for a product or service. The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.  The 4 Ps is one way – probably the best-known way of defining the marketing mix, and was first...

'Journey of PR from West to India' Public relations have been with us for thousands of years.   The Greeks had a word for it:   Semantikos:   to signify, to mean .    Semantikos means Semantics, which can be defined as how to get people to believe things and do things, a good definition of PR. In 50 B.C. Julius Caesar wrote the first campaign biography, Caesar’s Gallic Wars .   He publicized his military exploits to convince the Roman people that he would make the best head of state.   In 394 A.D., St. Augustine, Professor of Rhetoric in Milan (then capitol of the Western Roman Empire ) delivered the regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. Thus, St. Augustine was one of the first people in charge of public relations.   The modern equivalent would be the President’s press secretary or media advisor. Archeologists have found ancient bulletins and brochures in ...

Public Relations And   Mahatma Gandhi Public Relations is a management function that evaluates public attitudes, identifies the policies and procedures of an Individual or an organization with public interest, plan and executes a program of action to earn public understanding and acceptance.  Public Relations practice is a deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of actions which will serve both, the organization and the public interest.    Public Relations consist of all forms of planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding. The fundamental purpose of Public Relations is to establish a two way of ...