Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my  90th blog “The Concept of Social Listening ”. Friends, while doing online courses on Digital Marketing & Social Media from HubSpot Academy I came across the term or say concept of   “Social Listening” which appeared  very interesting to me therefore, I decided to share the concept of social listening with you all, hence this blog.      Let’s understand the concept of Social Listening……… Social Listening, which is also referred to as social media listening, is the process of identifying and assessing what is being said about an individual, group, product, brand, or an organisation and or company / corporate on world wide web (www) i.e. the internet. Friends, Social Listening also ...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my  89th blog “Re-visiting the Growth of PR in India”. Friends PR technique was unconsciously used in ancient India. The best example is that of the Emperor Ashoka. His edicts inscribed on rocks that have survived till this day, informed the people, the policies of the government, and exhorted them to carry out certain tasks. Interestingly, an important principle of public relations was practiced by Ashoka. The edicts for different regions were written in regional scripts that were in use in that region, making royal communication “language and region-specific” for better understanding and acceptability. Another form of public relations was practiced directly by Indian British Govt. during World War-1 (1914-1918). As in...

Friends, thank you very much for taking out time from your very busy schedule to read my blogs at www.sureshgaurprguru.blogspot.com and www.medium.com/sureshgaur56 . Sharing knowledge of PR with you has become my passion now. Today, I’m happy to present my 88 th blog on the topic “Why need of P R Research for a successful PR communication”. Friends, Research is the key to any successful public relations, communications and/ or marketing efforts, not only in the business world, but also in the non-profit and government sectors. Without research, those who administer public relations, public affairs, promotional, and related communications programs and activities for their organizations would be operating in the dark, without any guidance or clear sense of direction.  Public Relations Research, as the name implies, focuses on the entire public relations process and examines the communications relationships that exist among and between institutions and their key target audience...

Friends, Thank you very much for taking out time from your very busy schedule to read my blogs at  www.sureshgaurprguru.blogspot.com  and www.medium.com/@sureshgaur56  also. Sharing knowledge of PR with you has become my passion now.   Today I’m happy to present my 87 th  blog on the topic: “ The Nature, Scope, and Dimensions of Public Relations.” Friends, the nature of Public Relations indicates that it is essentially a task promoting rapport and goodwill between a person, firm or institution and the community at large through dissemination of information. It seeks to earn support, mobilize or solicit favour for an IDEA, a CAUSE or a PROBLEM. It uses a two-way communication in dealing with public opinion.   How? First, it assesses the attitudes of the public towards the organisation. Next, it executes communication programmes to gain public understanding and acceptance of the management’s point of view. So nature of PR is to bring about harmonio...

Friends, Thank you very much for taking out time from your very busy schedule to read my blogs at  www.sureshgaurprguru.blogspot.com  & now onwards at   www.medium.com/@sureshgaur56  also. Sharing knowledge of PR with you has become my passion now.   Today I’m happy to present my 86 th blog on the topic: “Political PR – Understanding & Implementation”  Use of public relations always existed in politics  throughout history. In old Greece, public speaking became the staple of political life. In Rome, conquerors used rhetoric inspiring men to win wars.  In Ancient Greece and Rome, the art of rhetoric was taught, with emphasis on persuasive speaking. In France, revolutionists used the power of influencing the public to overthrow the monarchy. Even in England, Kings and Queens hired playwrights to write pieces showcasing them only as they wished the public to see. This more subtle form of PR remains popular in politics.  Politica...