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Corporate Affairs - Custodian of "Brand & Reputation" largest intangible assets of any business.

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 57 th  blog titled “ Corporate Affairs - the custodian of largest intangible assets in any business - brand and reputation”. Friends, while surfing the internet I came across an article titled “All eyes and ears on communications during the COVID-19” on www.egonzehnder.com . I’m sharing below the opening paragraph of the article for your reference please.   “Egon Zehnder convened 30 of the world’s leading Corporate Affairs and Communications executives to discuss the central role they are playing in helping their organizations navigate the COVID-19 pandemic. While widely acknowledged that communication in a crisis is vital, this unprecedented global situation continues to throw unique challenges to those leading their organization’s communication efforts. What do you say ...

Tech. P R: A Glimpse Into The Future Well Before It Arrives

  The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. -          David Brooks, Columnist - The New York Times Engineers can invent the most exciting, game-changing technology, but nobody will know about it without great marketing and communications professionals. There’s a huge demand for people who can bring their stories to life. -          Rene Shimada Siegel, Founder & CEO “ Connext ” One of the greatest benefits in focusing on Tech. PR is that we get a glimpse into the future well before it arrives. But we also have the incredible opportunity to help position brilliant entrepreneurs and organizations by developing imaginative strategies and stories to place them in the present. -           Valerie Christopherson, Founder & CEO “Global Results Communica...

To Be Successful in P R Keep Polishing Your SOFT Skills

Friends, Thank you very much for taking out time to read my blog(s) from your very busy schedule. I really feel encouraged after reading your feedback in the comments column.  Friends, presenting my 5 5 th  blog titled  “ To Be Successful in P R Keep Polishing Your SOFT skills ” . I strongly believe that “Success will definitely come to us when we focus on developing ourselves”. Friends, the boom in artificial intelligence and automation will, according to different estimates, wipe out swathes of jobs across the global economy. So, of the jobs that are left, what should people do to prepare for them? What skills will they need?   This is the question LinkedIn posed to 4,000 talent professionals and business leaders around the world in an extensive survey that examined the "hard" and "soft" skills that companies are seeking most today. Cloud computing and artificial intelligence landed at the top of their list of 25 hard skills, following by skills ran...

A to Z of Healthcare PR

Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 54 th  blog titled  “A to Z of Healthcare PR”  to you. Friends, the impact of the  COVID-19  pandemic is being felt across industries, heralding the onset of clear and irreversible changes to come. The Indian healthcare system is also fighting an uphill battle against a largely unknown enemy. In this blog, I have discussed Healthcare PR at length which can have a significant effect on target public’s decision-making when looking for Healthcare related services. Public relation is a new entrant in Healthcare industry. Now many leading hospitals and organisations providing healthcare and related services have created PR or Corp. Comm. depts. and also run PR and communication programs on an ongoing basis. They have also appointed public relations officers who indicate that PR has earned a...