Suresh Gaur on Public Relations

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 213th blog post: “ Benoit’s Image Repair Theory: The Five Strategies to Restore Reputation ”. Friends, recently while answering questions from a research student for his thesis, I came across this question: “To what extent are theories like Benoit’s Image Repair Theory used in political crisis communication in India?” The question was related to Benoit's Image Repair Theory, so I had to read and understand the theory to answer it. Since the theory seemed very interesting, I thought it was worth sharing, hence this blog. I've tried to cover every aspect of the theory so we can apply it when managing a crisis. What is Image Repair Theory? Friends, William L. Benoit’...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 212th blog post: " Local Knowledge for Local Solutions: A Tool of Public Relations". On 20 th instant, I was honored to present my paper at the Dr. Rajendra Prasad National Convention V; Track-1 T. N. Chaturvedi Memorial Lecture, held at the Indian Institute of Public Administration (IIPA), New Delhi. The topic of my presentation was "Local Knowledge for Local Solutions." After presenting, the idea came to mind to further explore this topic and analyze how local knowledge can serve as a key tool in Public Relations (PR) to develop local solutions. The outcome of the same is now in front of you. I have also included a case study based on personal experienc...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 211th blog post: " The Evolution of Thought Leadership in PR". Friends, t he PR landscape has undergone a significant transformation in recent years. With the rise of digital media and social platforms, the way WE, The PR Pros’, position our clients as industry experts has changed dramatically. Thought leadership has become a crucial aspect of PR, enabling organizations to build credibility, influence, and trust with their target audience. In this blog, I’ll explore the evolution of thought leadership in PR and how professionals are leveraging various channels to establish executives and brands as industry experts. Friends, I see people asking X-GROK 4 AI question...

Thank you for landing on my blog page. Friends, I’m passionate about sharing knowledge with you, and your feedback is a constant source of encouragement. I firmly believe that ‘Everything I do or say is PR,’ and this belief drives me to continuously create and share valuable content. I'm happy to share my 210th blog post: " Silent PR: Building Reputation Without the Spotlight." Friends, over the course of my 37 years in PR , I've navigated countless PR strategies. Recently, an interesting article introduced me to the captivating concept of ‘Silent PR’ , compelling me to research this subtle art. For those unfamiliar, this blog post offers an essential look into its nuances, a quieter approach that may hold the secret to enduring success. In an era dominated by Insta Reels, TikTok Reels, FBLive, LinkedIn Live, XLive, Influencer shoutouts, WhatsApp Groups and a relentless 24/7 news cycle, the loudest voices often drown out the most meaningful ones. But what if t...