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Showing posts from July, 2024

Engage, Inspire, Influence : Mastering Digital Audience Engagement

Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 148 th Blog titled “Engage, Inspire, Influence : Mastering Digital Audience Engagement".    Friends’ as you know that audience is a group of people who listen to or watch something. The term can be used in a variety of contexts, such as: 1.     A group of people attending a live performance: This could be a concert, play, speech, or any other event where there is a performer and an audience. 2.     The viewers or listeners of a broadcast or recording: This includes people watching a TV show, listening to a radio program, or watching a video online. 3.      The readers of a piece of writing: This could be a book, article, blog post, or any other written text. 4.     T...

Is PR an ART or Science?

Is PR an ART or Science? Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 147 th Blog titled “Is PR an ART or Science?”. Friends, yours truly is explaining various PR definitions since year 2009 to his students of PR. One of the definitions is a statement which was issued in year 1978 by the World Assembly of PR Associations in Mexico. The statement is also known as “The Mexican Statement”. As per the statement PR practice is…. a.      The art and science of analyzing trends, b.     Predicting their consequences, c.       Counselling the organization leaders and d.   Implementing planned programs of actions which will serve both, the organization and the public’s interest.   And, point “a.” mentioned above is the m...

The Future of PR in Changing World

Friends’ Thank you for landing on my BLOG PAGE. Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 146 th Blog titled “The Future of PR in Changing World”. Friends, the future of PR in changing world is dependent on four things: Technology, Trust, Content, & Social Responsibility. At the outset I would like to share some key data about INDIA to ponder upon...  a.    India’s population is projected over 145Cr. for 2024. b.    Smartphone users in India are around 113cr. c.     52.4% of India’s population (76cr.) are using internet. d.    Facebook Users in India are around 38 Cr. e.    X users in India are around 2.73 Cr. f.     Instagram users in India are around 52Cr. g.    Pinterest users in India are arou...