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Showing posts from October, 2023

Understanding Sports PR

Friends thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comment’s column. Friends’ Everything, I do or say is PR. I’m delighted to share 122nd Blog titled ‘Understanding Sports PR’.  Friends sports and sports events have recently been increasingly popular. It is proven not only by the growing number of visitors of sports events but also many are attracted by sport indirectly through TV broad-cast. The sports event management has also been developing fast, the demand for it has been growing, mega shows and events are being organized globally.  In the area of sport for example the Olympic Games, Commonwealth Games, Asian Games, World - and Continental championships of different branches of sport, FIFA, T-20 Cricket World Cup, Wimbledon, Formula One, etc. have so many viewers which result in considerable revenue from the sale of tickets,...

Understanding the PESO Model

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Friends’ Everything I do or say is PR. Friends’ I’m delighted to share  121 st Blog  titled  ‘ Understanding the PESO Model’. Friends’ aim of this blog is to make you understand different aspects of Gini Dietrich’s “PESO Model”. After reading the article you can gain knowledge about the uniqueness of this Model and how it can be beneficial in making your communication more effective. But before discussing the PESO Model, it’s imperative to discuss PR and IMC in brief.   Understanding PR….. Friends there are many definitions of PR that it is hard to say which one is more relevant than the other. Sharing few key definitions of PR with you….. ΓΌ   PR is a fundamental attitude of mind, philosophy of management which deliberately places the bro...