Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 108th Blog PR Case Study: Sh. Rahul Gandhi and Bharat Jodo Yatra" which is based on various news stories published in the media during and after the Yatra.  Nafrat ke bazaar mein, main mohabbat ki dukan kholne nikla hoon – Sh. Rahul Gandhi Friends’ Attributes of Mohabbat are AFFECTION, APPRECIATION, CARE, COMMITMENT, COMMUNICATION, DESIRE, EMOTIONS, HONESTY, IMAGINATION, KINDNESS, LOYALITY, MUTUAL UNDERSTANDING, NEED, PASSION, RESPECT, TRUST, TRUTHFULNESS, and respect the opinions of others, not to hate anyone, being loyal and polite to everyone and above all to be a giver. Public Relations is a practice in which all the above attributes plays strategic role in establishing favorable image and strong long- term rel...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 107th Blog “ Understanding the Concept of Integrated PR.” Friends Integrated PR is the convergence of communications and brand activations across paid, earned, shared and owned media. Integrated Public Relations is where PR meets marketing. Aligned, effective, optimized, and synchronized are the words that come to mind when I think about integrated PR.   PR is called Integrated PR when it surrounds an organization’s marketing activities to create impact and effect.  It is a multi-channel approach that broadens the reach by delivering the communication through the channels that audiences consume most often.  Friends, when the organizations decide to invest in increasing brand awareness, they usually choose between either...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 106th Blog “ Understanding Corporate Social Responsibility (CSR) with a special mention to CSR initiatives of TATA Group.” Friends, Corporate Social responsibility or CSR is a continuing commitment by businesses to integrate social and environmental concerns in their business operations. Changes in the global environment increasingly challenge business around the world to look beyond financial performance, and to integrate social and environmental concerns into their strategic management. Friends, concept of CSR originated in the 1950‘s in United States of America but it became prevalent in early 1970s. At that time America had lots of social problems like poverty, unemployment and pollution. Consequently a huge fall in the prices...