Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Please do share your views after reading the blog. Today I’m very happy to present 102nd Blog ‘ Case Study: Facebook & Burson-Marsteller Smear Google Campaign. Since, in this case study, an un-ethical practice of FB and BM has been discussed therefore it’s my duty to share with you the meaning of ethics and PR Ethics. Friends, Ethics is defined as that branch of philosophy dealing with values relating to human conduct, with respect to rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. To elaborate further; it is the consequence of a conduct that determines ethically e.g. when the consequences range from being harmless to being beneficial we consider it ethical or right. If the results are harmf...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Please do share your views after reading the blog. Today I’m very happy to present 101st Blog ‘PR Case Study: Mr. Edward L. Bernays, Father of Modern PR & Spin.’ Friends you would agree with me that PR today has become a well organized and recognized vocation. Thanks to thousands of dependable and resourceful PR practitioners, PR agencies and consultancies, and professional bodies e.g. IPRA, ICCO, IABC, GAPRCM, ICA, AMEC, PRSA, CIPR, PRCA, APACD, ABCI, IPR, WCFA, PRCAI, PRCI, PRSI and PRSD etc representing and advocating the profession of PR.   PR has a growing sense of social responsibility and that’s one of the main reasons of steady growth of conscious PR activities globally by individuals and celebrities, profit and non - for - profit organizations a...