Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 100th Blog “Understanding Creative PR Process”. This blog may please be read in reference to Blog 99.   Friends, in my 99 th Blog “ Understanding the Need of Creativity in PR” in first few lines I mentioned that “ To be creative is a process” and that process I’m going to elaborate in this blog. Thanks to Andy Green’s book “Creativity in Public Relations” which I had read recently, I’m sharing the creative process with you. Friends, how do creative ideas come about? It is often a long and demanding process full of trials and errors, and history teaches us that many great and creative ideas arose precisely from “error” or from the crystallization of an idea that took time to be born. More precisely, the idea must go thr...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 99th Blog “ Understanding the Need of Creativity in PR”. Friends, everyone is creative, but we have different styles of how we do our creativity. Being creative is one of the important skills in Public Relations to stand-out from the crowd, achieve cut-through and deliver inspiring communication. To be creative is a process involving the creation of idea(s) and solution(s) using diverse method(s) such as brainstorming, storyboarding, brain dumping, mind mapping, sketching, provocation, analogies etc. that emphasizes access to both the conscious and unconscious parts of the mind. The amazing human mind’s alpha state is very supportive when creativity is required.  It prioritizes relaxation, playfulness, new habits, curiosity...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column.  Today I’m very happy to present 98th Blog “ Understanding the ABC of Public Relations, Public Information, Publicity, Propaganda, Lobbying, Advertising, Networking, Marketing, & Sales promotion”. Public Relations Public Relations consists of all forms of planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning a two-way of mutual understanding based on truth, knowledge and full information. Public Relations also is an attempt by information and persuasion to engineer public support for an activity, cause, movement or institution. Public Relations is always positive because its role is to enhance public opinion. Public Relations is the long-term strategic planning that b...