P R Word Book
Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Friends, it took more than a month to give final shape to this blog. Since there is no such source where one could get all the key terms used in PR, hence decided to create “PR Word Book” on the lines of first ever “BRAND Word Book” having 82 words related to BRAND created earlier by yours truly. Today I’m very happy to present my 97th Blog and first ever “ P R Word Book ” having 250 words for your reading please. · Activation : Driving a campaign from the grassroots up; involving consumers with the brand so they have a personal experience and can form their own perceptions rather than pushing down from the company to the consumer · ...