Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 95 th  Blog “Concept of Crisis Management Revisited”. Friends, an Issue, if not properly handled and timely resolved, can  turn into a  Crisis and become an Emergency. Let’s first differentiate among an issue, a crisis, and an emergency. Issue: An issue is a matter in dispute or a subject of controversy. An emerging issue is a matter that shows signs of  developing into a  dispute or controversy. Dispute generally involves different point of views between adversaries, about what should be or should not be done or how a matter of mutual concern should be handled. Crisis: A crisis is a stage at which all future events affecting person or an organization are determined.  It is a  major turning poi...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 94 th Blog “Concept of Corporate Communications Revisited”. Corporate Communication is the method by which a corporate communicates with its target audience. Reputation of an organisation, its products and services are built through the messages disseminated by the organisation to its target audiences i.e. employees, customers and other public. Corporate communication makes the company visible and gives its products an image and reputation a customer can identify with. Customers and employees also get to know and feel good about the organisation they are working for and doing business with. Customers need to know about the organization; its management; method of manufacture; mode of functioning, company’s philosophy and values. T...

Friends, Thank you very much for taking out time from your busy schedule to read my blog(s). Sharing knowledge with you has become my passion now. I feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 93 rd Blog “Decoding the Nexus between Media Professionals & PR Professionals”. Friends, Public Relations, as a practice in INDIA have come a long way into establishing its needs and indispensable role with country’s corporate world. Compared to the stimulating application of Public Relations in the global market, we still have miles to go. Where the Corporate India is breaking all the barriers to adopt the most innovative strategies and processes to chart out the most viable and effective communication plans, the role of public relations is still largely a media relations game that can potentially influence the key constituencies either by creating a perception, or informing / educating through NEWS. Media is one indispensab...