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Showing posts from August, 2021

Public Relations (PR) in the Age of Artificial Intelligence (AI)

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you with finesse has become my passion now and I really feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 79th blog “ Public Relations in the Age of Artificial Intelligence”.   “To be truly diverse you need to bring people into Artificial Intelligence that thinks differently.” - Kay Firth-Butterfield, Head of AI & Machine Learning & Member of the Executive Committee - World Economic Forum. The past decade has been immensely exciting for India’s tech journey, as the adoption of Artificial Intelligence began witnessing an upward trend. While India’s efforts to strategies and implement initiatives that can truly help the common man reap benefits of Artificial Intelligence, now is not the time to rest on the laurels but instead, push the boundaries even further. - Debjani Ghosh, President, NASS...

Why Consumer Relations Are the Key to Success of Any Business in Today’s Consumer Age?

  Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). Sharing PR knowledge with you with finesse has become my passion now and I really feel encouraged after reading your feedback in the comments column. Today I’m happy to present my 78th blog “ Why Consumer Relations Are the Key to Success of Any Business in Today’s Consumer Age? Friends, one definition of PR that clearly defines PR and Consumer relations is… “Public Relations is a  strategic communication process that builds mutually beneficial relationships between organizations and their target publics ." Consumer Relations is defined as the process in which an organization creates and maintains a positive relationship with their consumers . Just like personal relationships good consumer relationships are essential for the success of any business. Hence, it's  important to cultivate and nurture consumer relationship . When a business develops excellent relat...