Suresh Gaur on Public Relations

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 63rd blog titled  “P R Defined”. In a March’ 2012 discussion of the “Public Relations Defined” initiative with  New York Times  writer Stuart Elliott, Gerard Francis Corbett APR, then Chair & Chief Executive Officer of the Public Relations Society of America (PRSA), said, “Like beauty, the definition of ‘Public Relations’ is in the eye of the beholder.” Strangely, the opening line of my every lecture on public relations is also…”Beauty lies in the eyes of the beholder” and that’s how PR is defined by me. In the Year 1896, before Public Relations became an established industry, Sir Henri Charles Wilfrid Laurier who was Canada's first francophone i.e. French speaking   Prime Minister and well- known  for his policies of conciliation, expanding confederat...

Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 62nd blog titled  “Misconceptions Surrounding Public Relations” because most people don’t understand what PR truly is as of today? Misconceptions Surrounding Public Relations 1.PR and Advertising are the Same Advertising consists of paid placement with a controlled message. PR campaigns are persuasive and communicate messages through third parties, such as news media (print, electronic, www), which are not paid. Both help the individuals / organisations to create an image in the marketplace and or their target publics, yet they require different skill sets and strategies to complete successfully. Since PR seeks a third-party endorsement, the message is deemed as more credible in the public eye. 2.You can only get great PR coverage if you already have the right press contac...