Tips for writing an exceptional Press Release
Friends, Thank you very much for taking out time from your very busy schedule to read my blog(s). I really feel encouraged after reading your feedback in the comments column. Friends, presenting 61st blog titled “Tips for writing an exceptional Press Release”. A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks. The first modern press releases were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions,...