A to Z of Healthcare PR
Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 54 th blog titled “A to Z of Healthcare PR” to you. Friends, the impact of the COVID-19 pandemic is being felt across industries, heralding the onset of clear and irreversible changes to come. The Indian healthcare system is also fighting an uphill battle against a largely unknown enemy. In this blog, I have discussed Healthcare PR at length which can have a significant effect on target public’s decision-making when looking for Healthcare related services. Public relation is a new entrant in Healthcare industry. Now many leading hospitals and organisations providing healthcare and related services have created PR or Corp. Comm. depts. and also run PR and communication programs on an ongoing basis. They have also appointed public relations officers who indicate that PR has earned a...