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Showing posts from August, 2020

Theories, That PR Practitioners Consider While Building Relationship With Target Audience

Thank you for landing on my BLOG PAGE. I’m thankful to you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting to you my 49 th blog titled “ Theories, that PR practitioner consider building relationship with target publics”. You might have definitely read definitions of Public Relations given by different PR associations like IPRA, PRSA, CIPR, PR teachers / authors and practitioners of public relations. I have also shared “ About Public Relations - Who Said What ” in two of my earlier blogs on this blog page.   Friends, in this blog I will share those theories that PR practitioners consider building relationship with the target public. There are five theories that public relations practitioners refers and use worldwide as these theories provide an understanding of the relationship between actions and events and also clarify how one can make public relations more effective for a...

Digital PR or Social Media That Connect Millions For Free

Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 48 th  blog titled  “Digital PR or Social Media - That Connect Millions For FREE”  to you. Yesterday, I was honoured to be one of the speakers at a workshop on ‘Effective Use of Social Media’ for Hon’ble Vice President of India’s social media team members at Vice President House. And, topic was – Public Relations with a focus on Online PR / Digital PR. This gave me the idea to write my next blog on this topic only, hence this blog.  Friends, sharing some important data to ponder……. v   India’s population is over 138 Cr. as of now. v   Smartphone users in India are around 40 Cr. v   55% of India’s population is using internet. v   Facebook Users in India are 34.60 Cr. v   Twitter users in India are 1.70 Cr. v   Instagram users in India are 10 Cr. v ...

Text of lecture delivered in the National Webinar on the topic : “Ethics in Public Relations: The Modern paradox

Good Afternoon Friends, a few days back while surfing the twitter account I came across a tweet titled "ICCO SPEAKER SERIES” and the topic was ‘Why PR professionals should be masters of doing right? And my reply to the tweet was “Practicing Public Relations is all about earning credibility by doing only the right things and telling the truth i.e. being ethically correct and I strictly observe #IPRA and #PRSI Code of PR Ethics which is also known as #Code of Athens”.  The topic of today’s lecture is “Ethics in business and public relations: The modern paradox. On July 23 rd I wrote a blog titled “ IPRA Code of Conduct - Without Ethical Practice, Public Relations Has NO Purpose” wherein I have discussed about Public Relations Code of Ethics at length. Friends, whenever I discuss PR ethics, the very first question that comes to my mind - Is there such a thing as Public Relations Ethics?   There is a historical trend of associating public relations with all unethical ...