IPRA Code of Conduct - Without Ethical Practice, Public Relations Has NO Purpose
Dear Friends, Yesterday, while going through the tweets of the people and organisations whom I follow on twitter, I came across a tweet of #PRCAI titled "ICCO SPEAKER SERIES”. The topic was ‘Why PR pros should be masters of doing right? And the speaker was Ms. Christina Forsgard, ICCO Ethics Chair. ICCO stands for ‘International Communications Consultancy Organisation. My reply to the tweet was “Practicing Public Relations is all about earning credibility by doing only the right things and telling the truth i.e. being ethically correct. I strictly observe #IPRA and #PRSI Code of PR Ethics which are also known as #Code of Athens”. And, my reply was liked by both Ms. Christina Forsgard and #PRCAI and Ms. Forsgard started following me on #Twitter. That inspired me to write next blog on IPRA Code of Conduct which is an undertaking of ethical behaviour by members of the International Public Relations Association and recommended to Public Relations practitioners worldwide