Suresh Gaur on Public Relations

Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 41st blog titled “Is Public Relations A Quick Fix Job” to you. Is Public Relations A Quick Fix Job? What is Public Relations?   Is it the face of an organisation?   Is it an effective management and marketing tool? Public Relations mean different things to different people at different levels. To some it is receive and see off CEO or other higher executives of an organisation at Airport. To others organizing confirmed plane or train tickets, or passes for a famous cultural event. For some it’s fixing appointments with the govt. officials etc. and distributing gifts on festivals to those important persons, For a few it means helping management to organize a press conference or getting the CEO’s photograph published in a news paper. Unfortunately, Public Relations is one of the most misundersto...

PUBLIC RELATIONS AND BOLLYWOOD Dear Friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged after reading your feedback in the comments column. Friends, presenting my 40 th blog titled “Public Relations and Bollywood” to you. You are very well aware of the fact that Public Relations or P R is a planned, sustained, long term and ongoing activity to create and cultivate a positive image of an individual, organisation, corporate, state or even a country among its target audience. Indian film industry is one of the biggest players in the entertainment field. Every year, around 1800 big or small budget feature films are produced in India. Along with the traditional advertising campaigns, now public relations activities have also become one of the major part of film promotional activities. Public Relations help create the anticipation and excitement which successfully draws the audience to the nearest theaters. Sometimes the star...

Dear friends, Thank you for reading my earlier blogs and sharing your views. I really feel encouraged when I read your feedback in the comments column. Friends, presenting my 39 th  blog which is a first ever “BRAND Word Book” having 82 words related to BRAND  to you..   BRAND ….. This five letters word has always fascinated and followed me from my school days, later in college and then OBC (now PNB) where I served for many years followed by a reputed NGO where I replaced a famous film star (on his personal request to me) as one of the ten Board of Directors (other nine were who and who of Indian politics, bureaucracy, and corporate world) headed an advertising agency for few months and thereafter started  sharing my knowledge and working experience with the  students of Public Relations. Though I never knew how a personal brand is created and cultivated but unknowingly have always worked towards creating SURESH GAUR a BRAND. And Thank...