Suresh Gaur on Public Relations

P R = Perception Reputation Friends, generally the term PR relates to Public Relations but does PR stands for Public Relations only or this term can be used in other references also? ‘YES’…. We can use ‘PR’ for ‘PRESS RELATIONS’, ‘PRESS RELEASE’, ‘PERSONAL RELATIONS’, ‘PROFESSIONAL RELATIONS’, and  now for PERCEPTION-REPUTATION also which is one of the core activities of public relations nowadays - “Managing Perception & Reputation” of the clients. Hence, there is a need to understand ‘Perception’ and ‘Reputation’ also.   P for Public = Perception: Perception is how we think about a particular person, situation, event, or anything for that matter based on the stimuli we receive and the feelings and thoughts that we have about that entity. Edward de Bono Physician, author, and originator of the term lateral thinking said that  “Perception is real even when it is not reality” . Perception means perceiving, i.e., giving meaning...

Dear Readers, In my last blog titled “About Public Relations – Who Said What?”   I had shared 16 statements (definitions) of renowned PR Practitioners, PR Educators and PR Organisations to make you understand what Public Relations is all about? I’m sure that those who have read my blog are now very much clear about the term Public Relations. I had also mentioned that many people correlate the terms publicity, press agentry, propaganda, lobbying, liaisoning, networking, and advertising with public relations. So through this blog I have tried to define the above mentioned seven terms for the benefit and knowledge of my readers. PUBLICITY Publicity is a component of public relations and is the short-term tactics that organizations use to gain awareness. Publicity results from information being made known. It is a particular manner of information projection through various media of mass communication about an individual, issue, product or an event to generate favo...