Suresh Gaur on Public Relations

Corporate PR - Why it’s important for an Organisation?  Corporate PR, a form of public relations, is one of the most vital and key function in every corporate today.  Corporate PR creates and provides a blend of resources to an organisation. In present day scenario, it is imperative for a big organisation to have their own PR dept., known as Corporate PR Dept., to communicate with their external as well as internal publics.   The organisation should appoint professionals from different fields i.e. research, advertising, event management, marketing communication, and PR in their Corporate PR dept. Each professional should be a qualified one and trained with excellent written and verbal communication skills. The Corporate PR dept.   should be prepared to work   in such a manner that it must provide the required information about the organisation to its target public and feedback to the organisation. Role of Corporate public relations is to find target au...

How Photography is a Tool of PR? Photography is all about communication.  Photograph is an undeniably powerful medium. Free from the constraints of language, and harnessing the unique qualities of a single moment frozen in time. The reason you click a photo is because you want to share the best parts of your environment with others. Communicating a scene or an object is similar to communicating in writing and It makes more sense if there is an order i.e. in a visual way a photographer has to arrange the subjects / objects in a scene so that they make sense, and provoke emotions. In photography, one of the most important communications is that of emotion. You want the viewer to share your feeling of when you were there. This basically comes down to being able to compose, expose and focus while being in the right place at the right time. For this you have to practice, composition, focus and exposure and be at many different places at different times until you get the r...

Understanding Public Relations Literacy PR is the attempt by information, persuasion, and adjustment to engineer public support for an activity, cause, movement or institution - Edward Louise Bernays Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics - IPRA Simple and straightforward, IPRA’s definition of PR focuses on the basic concept of public relations - as a communication process, one that is strategic in nature and emphasizing ‘mutually beneficial relationships. ‘Process’ is preferable to ‘management function,’ which can evoke ideas of control and top-down, one-way communications. ‘Relationships’ relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders. ‘Publics’ is preferable to ‘stakeholders,’ as the former relates to the very ‘public’ nature of public relations, whereas ‘stakeholders’ has connotations of publicly-t...

Corporate Social Responsibility-CSR A Public Relations Tool for Image Building Corporate social responsibility-CSR refers to the strategies corporations or firms design to conduct their business in a way that is ethical, society friendly and beneficial to community in terms of development. The classical view of CSR was narrowly limited to philanthropy and then shifted to the emphasis on business-society relations particularly referring to the contribution that a corporation or firm provided for solving social problems. CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity, is a concept whereby business organizations consider the interest of society by taking responsibility for the impact of their activities on its various publics i.e. shareholders, employees, customers, suppliers, communities, govt. and other stakeholders as well as their environment. CSR involves a range of activities such as working in p...